04
Long Term Creative Platform brought to Life Through the Line
THE PROBLEM
The Carlsberg brand is famous for its advertising. But very few people know that the brand, through the Carlsberg foundations supports science and art. Alongside this many of the brands creative executions stopped at media and failed to bring to life the brand narrative in multiple touchpoints including in store.
THE SOLUTION
We developed a creative platform called “ The more you know and experience about Carlsberg the better it tastes” and brought it to ilfe on Media and in store aclear and engaging message.
Revealing the positive contributions Carlsberg does to make the beer and the world, better.
Link to Creative Execution
THE RESULT
Carlsberg Brand equity was improved and sales grew by 26% in value and 20% in volume in the first half of 2022.